Jono Ingram

About me.

**Owner Three Peaks Digital & Good Times Tours**
**Amateur adventurer & photographer.**
**Experiences over possessions.**

Welcome to my website.

Hello my name is Jono Ingram and I’m a Melbourne based Digital Marketer with over 17 years experience across a wide variety of agency and client side roles.

Over the last several years I’ve been nurturing two businesses, one called Good Times Tours that specialises in small-group wine, hiking and camping tours throughout Victoria. The second is Three Peaks Digital which was started during Covid-19 when I was unable to run tours. As of December 2023, I’m now working for myself with my goal of building both businesses.

Below is my brand experience, overview of digital marketing skill-set and some imagery from adventures I’ve had over the last several years.

Brand Experience

Over the course of my career I’ve been very fortunate to gain a large amount of experience in both agency and client-side roles, building out digital strategies and executing campaigns for the brands below.

My Background

Performance Marketing

Over 15 years experience managing campaigns across the full range of paid performance channels (SEM / Paid Social / Native / Programmatic / Video Affiliates) in both agency and client side roles.

Search Engine Optimisation

Developed the SEO product whilst leading the search team at OMD Melbourne.
SEO strategy lead at Coles Financial Services and consulted to other Coles business units on search strategy.
Experienced in using SEO Tools (SEMRush, Ahrefs, MOZ, Hitwise, Google Search Console) to derive search insights that drive content strategy, link acquisition, technical SEO improvements and competitor performance monitoring.

Conversion Rate Optimisation

Highly experienced in implementing test and learn programs across paid media, SEO and UX to improve online conversion rates.

Project Management

Project managed the migration from colescreditcards.com.au & colesinsurance.com.au to financialservices.coles.com.au
Delivered the ability for Coles business units to leverage 1st party data (flybuys data) to drive campaign improvements across Facebook (Custom Audiences) and Google (Google Match).
Managed the delivery of 4 new e-commerce enabled websites for the Brown Family Wine Group range of brands.
Project managed the delivery of the new Soar Aviation website.

Team Management

Led and managed a team of six search managers and executives whilst at OMD Melbourne.
In recent roles I’ve been responsible for managing graduates, social media coordinators and agency relationships.

Social Media Management

Responsible for social media community management, content development and reporting whilst at Brown Family Wine Group and Soar Aviation.
With my own tour business, I’ve grown and developed several accounts with followers in excess of 13,000. Examples include @goodtimestours @grampianspeakstrail @greatoceanwalktours.