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Good Times Tours was created in November 2015 and over the last 4 years I’ve created a very niche small tour business that focuses on hiking, cycling and wine adventures throughout Victoria. I run approx. 10-15 overnight trips a year and these are a mix of public and private tours and approx. 20 wine tours a year so it’s very much a part time operation which is how I like it. My core adventures to start were a 2 day Wilson’s Promontory Tour, 2 day Grampians Tour and a 2/3 day Great Ocean Walk adventure. With the seasonality of taking groups hiking and campaign mainly restricted to late September through to mid April, I expanded into wine tours out to the Yarra Valley and Mornington Peninsula.

New Hiking & Camping Adventures

  • Great Ocean Road / Great Ocean Walk & Grampians 3 Day Adventure

  • Great Ocean Road Overnight Tour

  • Grampians Peaks Trail Overnight Tour

New Wine Adventures

  • Macedon Ranges Wine Tour

  • Heathcote Wine Tour

  • Bellarine Peninsula Wine Tour

New Cycling Adventures

  • Murray to Mountains Rail Trail Tour

  • Great Victorian Rail Trail Tour

  • Great Southern Rail Trail Tour

  • O’Keefe Rail Trail Tour

New Day Adventures close to Melbourne

  • Mornington Peninsula Hike & Hot Springs Tour

  • Yarra Valley Cycling & Wine Tour

  • Healesville Sanctuary and Yarra Valley Wine / Gin & Chocolate Tour

  • Peninsula Hot Springs and Wine Tour

Digital Assets - Instagram Accounts

Below are the Instagram accounts I’ve built up since 2015. I love the branding, visual and storytelling component of Instagram but I’ve also found success in the platform driving customers for my business.

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Tripadvisor Reviews

Given the low volume of tours I run, I haven’t received many reviews on TripAdvisor, however I feel very fortunate for the kind words that customers have left about my tours and my character over the years.

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SEO Efforts

This screenshot shows a Google Search Console report highlighting organic clicks/impressions over the past 16 months (prior to covid-19). The site has seen a considerable growth in both click/impression volume and this is due to content development, on-site optimisation, Google My Business optimisation and natural link acquisition.

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A proactive approach to website optimisation

SEMrush is an awesome tool that I use to proactively optimise my website and ensure any issues are dealt with sooner rather than later. I’m a big fan of SEMrush and utilise it as much as possible for website maintenance, content and link building ideas.

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Google My Business Optimisation

To optimise my Google My Business account, I focus on obtaining reviews, uploading photos with descriptions and ensuring my product offering is up to date. These three initiatives have really helped to drive my online visibility for local searches within Google.

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Image Gallery

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Follow the Good Times!

@goodtimestours

Pretty lucky to have the Mornington Peninsula on our doorstep. A few snaps from a solid day out roaming around to various places including Flinders & Point Leo.
Here's a few snaps & footage from a packrafting adventure on the Jamieson River courtesy of a legendary bloke called @johhny_pig. His unique bikepacking & bikerafting pursuits around Victoria are really inspirational to follow so check out hi
Spent the weekend riding Anglesea's MTB trails which were in awesome condition given the rain we've had this year. The sandy base definitely helps with drainage compared to Yarra Trails & Lysterfield which are a swamp at the moment. I've only rid
Hope everyone had a fantastic long weekend! I managed to sneak away with 8 mates for 2 days of dirt bike riding around Big River State Forest which is a really gorgeous part of Victoria with plenty of scenic roads & 2wd accessible campgrounds to
A few snaps from the Great Ocean Walk. With the decline in international tourists and the increase in Aussies travelling domestically I'm hoping this trail gets the usage it deserves. The 32km section from Blanket Bay to Johanna Beach is an absolute
Two years since my first multi pitch climb with my close mate Sherpa Tenzing Thommo out at Mount Arapiles and definitely one of my favourite ever weekends out in regional Victoria.
A few of my favourite images from the Grampians over the past Summer. Can't bloody wait to get back in September.
1 more sleep until we can go camping!!