In June 2019 I started working with Andrew and Kimberley Taylor from Shingleback Off Road who design and manufacture vertical mountain bike racks, custom mountain bike trailers and a range of accessories.
I was engaged to primarily help them with a paid advertising program, along with website management and ensuring the site was optimised at a basic SEO level.
Initial phase -
Setup Facebook Business Manager
Install Facebook Pixel
Setup Google Ads
Setup Google Search Console
Second phase -
Go live with a targeted Google Ads campaign across search & display
Go live with a targeted Facebook Ads campaign across FB/IG
Setup custom audiences / remarketing lists etc.
Facebook & Google Ads examples
The impact of positive PR from Mountain Biking Australia Magazine
A record 804 users which resulted from the post on Mountain Biking Australia’s Facebook page.
Paid media, PR and in store distribution have all helped to build the brand and website traffic
Paid media went live in July 2019
Building the brand
Google Search Console - Brand Impressions over the last 12 months showing nice smooth consistent growth
Over 5 months we’ve grown revenue by 300%
A holistic approach to Search Marketing
The search result below for “vertical bike rack” shows the strength of the Shingleback brand with paid search occupying 2 places, and our organic ranking in second plus key images indexed alongside 2 great reviews from key online magazines including mtbiking.com.au and ambmag.com.au
